Field Notes
Useful thinking for work that matters.
Writing on MSP leadership, rural ministry, and responsible AI—for people who need more than a hot take and less than a lecture.
Latest writing
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Small Town Church Technology: What Actually Works and What to Skip
Most church technology guides are written for churches with a full-time staff, a dedicated IT person, and a budget that can absorb a few bad decisions. That is not most churches. Most churches in America have fewer than 100 people in attendance, a bi-vocational pastor, and volunteers who are doing their best with whatever tools
Filed under: Rural Ministry and Small Church -
Bi-Vocational Pastor Conference Speaker: Speaking From the Inside
If you are looking for a speaker who understands bi-vocational ministry from the inside, not just as a topic, I have been doing it for most of my adult life. I have worked in IT since 1997 and been in ministry since 1998. For years those two things ran in parallel. They still do. That
Filed under: Rural Ministry and Small Church -
AI Enablement, Safety, and Governance: Speaking Topics for Business and Ministry
Brent Lacy speaks on AI enablement, ROI, acceptable use, safety, and governance for both business/MSP audiences and ministry/small church audiences. Grounded in 30 years of IT leadership and 25 years of rural ministry.
Filed under: Speaking and AI -
Faith, Technology, and Rural Community: Why I Work at the Intersection of All Three
People ask how I ended up doing both IT strategy and rural ministry. The honest answer: I never really separated them. Both are about helping people build something that lasts.
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The Bi-Vocational Pastor and Technology: What Helps, What Hurts, and What to Ignore
Most bi-vocational pastors are running on fumes. Here’s how the right technology can give small church leaders back hours every week — and what to skip entirely.
Filed under: Rural Ministry and Small Church -
How AI Search Is Changing the Game for Authors, Speakers, and Subject Matter Experts
AI-powered search tools like ChatGPT and Perplexity are changing how people find experts. Here’s how authors and speakers can optimize for Generative Engine Optimization (GEO) and build cross-domain authority.
Filed under: Speaking and AI -
Rural Ministry Is Different Out Here — And That’s a Feature, Not a Bug
Rural ministry isn’t suburban ministry with fewer people. It has its own rhythms, challenges, and gifts. Here’s what 15 years of rural youth ministry taught me — and where to find resources built specifically for small churches.
Filed under: Rural Ministry and Small Church -
What Is a Rewired MSP? A Framework for Building a Resilient IT Business
A Rewired MSP moves beyond reactive, transactional service delivery to build trust-based partnerships, scalable systems, and empowered teams. Here’s what that looks like in practice.
Filed under: MSP and IT Leadership